Week 02 demo artifact
Universal spine: audience, promise, constraints, tone. What changes: deliverable, medium-specific risks, critique criteria.
Degree-show identity for NCAD's "Field Notes." Audience: Dublin creative industry and student families. Tone: confident, tactile, not corporate. The work is the hero.
15-second Instagram story and lobby loop; type must read in motion; transitions need rhythm; evaluate pacing, legibility, and sound fit.
What changed and why: output format and critique criteria moved to match the discipline. The audience and tone stayed stable.
Single key image with hand-made texture logic; must leave type zone; evaluate silhouette, metaphor, and reproduction.
What changed and why: output format and critique criteria moved to match the discipline. The audience and tone stayed stable.
Mobile-first degree-show guide; wayfinding and accessibility replace riso constraints; evaluate task completion and clarity.
What changed and why: output format and critique criteria moved to match the discipline. The audience and tone stayed stable.
A1 poster + social crop system; typography-led, two-colour riso; evaluate hierarchy and print feasibility.
What changed and why: output format and critique criteria moved to match the discipline. The audience and tone stayed stable.
10-second animated reveal; character/mark behaviour matters; evaluate timing, clarity, and loop point.
What changed and why: output format and critique criteria moved to match the discipline. The audience and tone stayed stable.
Spatial sign/install concept; materials, sightlines, and build constraints matter; evaluate approach distance and fabrication risk.
What changed and why: output format and critique criteria moved to match the discipline. The audience and tone stayed stable.