Week 07 demo artifact

Toy Cathedral Campaign Kit

Positioning human decision

A synth band identity where cheap plastic, church architecture, and basement-show flyers collide without becoming ironic nostalgia.

Voice

  • Reverent, not precious
  • Playful, not childish
  • Analog, not retro cosplay
  • Sharp, not glossy

Type Pairings

Toy Cathedral

TOY CATHEDRAL

Use serif for ritual weight, sans for show information.

Palette

Black for type, paper for field, red for urgency, blue for synthetic shadow, gold for small sacred hits.

Layouts

Tall gig poster: altar-like type stack
Square post: toy grid + date slab
Story frame: vertical procession

Export Checklist

  • Poster: A3 PDF/X
  • Instagram square: 1080x1080
  • Story: 1080x1920
  • Alt text drafted
  • AI assists disclosed in process notes