Week 13 demo artifact
This project was a transformative exploration of brand identity for a local music event. I used innovative design principles to create a visually compelling system that resonates with audiences.
Problem: no constraints, no decisions, no evidence.
I designed a two-colour poster system for a 90-person basement synth show where the print budget forced one ink plus black. The first layout failed because the date disappeared at phone size, so I rebuilt the hierarchy around one blunt type stack and a smaller texture field.
Disclosure: AI assisted with critique prompts and draft structure. Final layout, type choices, edits, and case-study wording are mine.