Use this worksheet to map out your Hero Identity, Visual System, and the "Pedagogical Action" for each of the 10 principles.
A cohesive brand film requires a strong "Visual Anchor." By defining your Hero and your technical approach now, you ensure that Appeal is baked into every scene from the start.
Will your subject be a Shape (Abstract) or a Character (Rigged)?
Define your hero and commit to it before moving forward.
What is the personality of your Hero? (e.g., Clumsy, Sleek, Energetic, Heavy, Industrial)
The personality drives every animation decision you make.
List your HEX codes and font choices. How do these choices help teach the concepts?
Consider: What mood does each color convey? How does the typography reinforce your Hero's personality?
Write your 1-sentence "Hook" for the narration.
"Welcome to the Lexicon. Today we explore..."
Describe the specific Visual Metaphor or "Action" you will use to demonstrate each principle.
How does the hero hit the "beat" of the soundtrack?
Showcase the difference between mechanical and organic easing.
Gravity's effect on your hero. Impacts and collisions.
The "wind-up" or energy storage before a launch.
Displaying the organic curved paths of natural motion.
Elasticity and speed-blur through geometry.
Inertia and the "settle" of secondary parts.
Pushing a principle to its limit for stylistic impact.
Micro-animations that support the main action.
How does your design and staging teach "Charisma"?
Sound Design is 50% of the pedagogy. Map out SFX that go beyond simple collisions.
Mass/Eases/Arcs: Think friction, air-movement, and heavy landings.
Squash/Smears/Exaggeration: Think pops, stretches, and stylized "mastery" tones.
Timing/Spacing: How does the SFX lock to the frame-rate and beat?
Complete this worksheet and upload it to the Week 1: Strategy Discussion for peer review.